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The press release is also effective because of its multifaceted storytelling.
It highlights a public figure’s connection to the local community (the same area served by our client).
Looking for ideas on how to write a press release that will catch the attention of media outlets? We’ve compiled 40 examples of actual press releases that were able to successfully garner publicity.
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For a product release, like the free ebook mentioned in this example, readers want to know who the intended audience is and how the product will benefit them.
Since press releases are also designed for the media to pick up and share with their audience, a reporter or editor wants to know how many people will be interested in this product or service.
You also want to make sure the press release is newsworthy.
This doesn’t mean that you can only send out a press release for information that would make the front page of the New York Times.
It does mean that you have to find an angle that you think journalists will find interesting and want to write about.